Harness the power of your data & start driving more DTC growth.
Data is everywhere in the wine and spirits world, including within your own business. What’s often missing is the analysis of that data, and guidance about what to do with it.
We pull your data directly from industry partners like WineDirect, Commerce7, VinSuite, and eCellar and transform the information into an intuitive and user-friendly platform.
Enolytics DTC. One tool for all your segmentation, analytics and reporting needs.
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The perfect place to start your day
For performance clarity, the Executive Summary and Daily Emails tell you at a glance what’s working and what isn’t since the previous update the day before. Key metrics include sales results and trends, AOV, Sales by Channel, Tasting Room activity and more. Quickly select and change date periods within the Executive Summary page of the dashboard to see performance comparisons, and identify successful moments or areas to improve.
Serving some of the industry's finest wineries
Through our DTC platform, you will benefit from deeper consumer insights to drive continual DTC growth.
Gain insights that are updated daily on members, growth, AOV, LTV and more.
- Learn more about the makeup of your clubs, your customers’ age and generational differences, their areas of affluence, and their buying habits. These enhanced personas of your very own customers enables you to tailor events and communications.
- Tap into our Advanced Analytics in order to identify Wine Club Members at Risk, helping you create proactive win-back or ambassador programs.
Create stronger campaigns & promotions and get to know your customers better.
- Comprehensive RFM analysis of all your customers, along with suggested marketing campaigns targeted.
- In-depth review of promotions
- Insights into demographics and geographics for stronger target marketing.