The Pitfalls and Opportunities of DTC Data Migrations.

Many wineries will encounter their most vulnerable moment at one point in their digital journey, that is, the moment you move from one DTC system to another, also known as the “data migration.”

It’s a fragile moment primarily because of the amount of data you would potentially lose if the migration is not handled very carefully and thoroughly. Your customers’ data is one of your most valuable assets. Securing it during a migration is top priority.

Here are our recommendations, spoken “from the trenches” so to speak of handling data migration projects for wineries from one DTC system to another.

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